SMS marketing works because it’s fast and effective. With open rates nearing 98% and most messages read within 3 minutes, gyms can directly engage members to reduce no-shows, boost retention, and increase revenue. Whether you’re sending reminders, payment updates, or promotions, SMS ensures your message is seen.
This guide offers 20 practical SMS templates for key gym scenarios, including:
- Class reminders to reduce no-shows
- Payment follow-ups to maintain cash flow
- Membership renewal notifications to keep members active
- Event announcements to drive participation
- Personalized messages like birthday wishes or progress updates
Each template is designed to save time, improve communication, and strengthen member relationships. SMS is quick, personal, and action-driven – perfect for the fast-paced environment of fitness centers. Dive in to see how these templates can simplify your gym’s communication strategy.
Why Use SMS Marketing in Gyms [+ Ready to Use Templates]
1. Class Reminder SMS
Class reminders are a simple way to reduce no-shows while showing members you value their time.
To make these messages effective, include key details: the member’s first name, class name, date, time, instructor, and gym branding. Adding a call to action and even a few emojis can make the message more engaging.
Timing is everything. Send the first reminder 24 hours before the class and a follow-up 1–2 hours beforehand. Also, provide a cancellation option (like replying "CANCEL") to free up spots and handle last-minute changes smoothly.
Here are three easy-to-use templates:
Standard Class Reminder:
"Hi Sarah! 👋 Just a quick reminder: Your Spin Class with instructor Mike is tomorrow at 6:00 PM at FitZone Gym. Get ready to sweat! 🚴♀️ Reply CANCEL to free your spot if needed."
Same-Day Reminder:
"Hey John! Your CrossFit class starts in 2 hours (7:00 PM) with Coach Lisa at PowerFit. Can’t wait to see you there! 💪 Reply CANCEL if you can’t make it."
Weekend Class Reminder:
"Good morning Emma! 🌅 Don’t forget your Saturday Yoga Flow at 9:00 AM with instructor Maya at ZenFit Studio. A peaceful way to kick off the weekend! 🧘♀️ Reply CANCEL if plans change."
2. Class Cancellation Notice
When canceling classes, speed and clarity are key to helping members adjust their plans while maintaining their trust.
A cancellation message should include the member’s name, class details, the reason for the cancellation, and clear next steps (such as rebooking, applying a credit, or offering an alternative class). A brief apology can go a long way in showing empathy.
Timing is crucial – send cancellation alerts as soon as possible. Ideally, notify members 2-4 hours before the class for last-minute changes or 24-48 hours in advance for planned cancellations.
To ease any inconvenience, offer practical alternatives like similar classes, makeup sessions, or account credits. This approach can turn a frustrating situation into a positive experience.
Here are three SMS templates tailored to different cancellation scenarios:
Instructor Illness Cancellation:
"Hi Marcus! 😔 Unfortunately, tonight’s 7:00 PM HIIT class with Coach Sarah is canceled due to illness. Your account has been credited for the class. As an alternative, check out tomorrow’s 6:30 PM Bootcamp with Coach Mike! Have questions? Just reply to this message."
Equipment Issue Cancellation:
"Hey Lisa! We regret to inform you that today’s 5:30 PM Spin class is canceled due to unexpected equipment maintenance. 🔧 A credit has been added to your account. You could join the 6:00 PM Yoga Flow today or book tomorrow’s Spin class instead. Sorry for the inconvenience!"
Weather-Related Cancellation:
"Hi David! ❄️ Due to severe weather, all evening classes today (after 4:00 PM) are canceled to ensure everyone’s safety. Your class credits have been automatically applied to your account. Stay safe, and we hope to see you tomorrow!"
3. Payment Due Reminder
Keeping gym cash flow steady is crucial, and payment reminders play a big role in this. With 98% of text messages being read, SMS is a highly effective way to collect overdue payments. Its quick reach ensures your members stay informed and your finances stay on track.
Timing and clarity are everything. Start with a reminder 3–7 days before the payment is due, giving members enough time to prepare. If the payment hasn’t been received, send another on the due date. After that, follow up with reminders at 1–7 days and 7–14 days past due. Below are three templates you can use to streamline the process.
Make sure your reminder includes these essentials: the member’s name, your gym’s name, the exact amount due, the due date, and a direct payment link. Adding a note about potential consequences, like late fees or account suspension, can encourage quicker action.
Pre-Due Date Reminder:
"Hi Jennifer! 💳 Just a friendly heads-up – your monthly membership payment of $89.99 is due on March 15th. You can pay online here: [link]. Got questions? Reply to this message! Thanks, FitZone Gym."
Due Date Reminder:
"Hey Marcus! Your $89.99 membership payment for FitZone Gym is due today. Please take care of it here: [link]. Need assistance? Just reply!"
Past Due Reminder:
"Hi Sarah! Your $89.99 membership payment is now 3 days overdue. To avoid a $15 late fee and account suspension, please make your payment ASAP: [link]. Thanks, FitZone Gym."
SMS reminders work so well because of their speed – most people check texts within three minutes of receiving them. This makes it much more likely they’ll act on your message right away.
4. Payment Confirmation
Payment confirmations are a simple yet effective way to show professionalism and build trust with your members. These messages should clearly outline the member’s name, the exact amount paid, the payment date, and details about what the payment covers. Think of them as digital receipts that reassure members their payment has been successfully processed. Keeping the tone warm and professional also gives you a chance to express gratitude for their support.
Here’s what to include in a payment confirmation:
- The member’s name
- The exact amount paid
- The payment date
- What the payment covers (e.g., a specific month’s membership or an invoice number)
Examples of Payment Confirmations:
Simple Payment Confirmation:
"Hi Jennifer! We received your payment of $89.99. Thank you!"
Detailed Confirmation:
"Hello Marcus, your payment for invoice #2024-0315 has been processed. We appreciate your promptness."
Appreciative Confirmation:
"Thank you, Sarah! We’ve received your payment for March 2024. We appreciate your promptness. Let’s keep up the momentum in both fitness and timely payments!"
As one expert notes, "written properly, customers will view payment text messages as helpful, professional reminders rather than pushy texts."
To maximize trust and efficiency, send these confirmations as quickly as possible – preferably within minutes of processing the payment. Prompt responses not only reassure members that everything is in order but also align perfectly with broader SMS strategies that enhance communication and engagement.
5. Membership Renewal Reminder
Keeping members engaged and ensuring uninterrupted service requires well-timed renewal reminders. Just like class and payment alerts, these messages should be sent strategically to maximize their effectiveness. The goal? Encourage timely renewals while maintaining steady revenue. Timing and clarity are essential – send reminders well before the expiration date so members have plenty of time to act without feeling rushed.
Focus your message on these key details:
- Expiration date (e.g., MM/DD/YYYY)
- Membership type
- Renewal price (in dollars and cents)
- Straightforward renewal instructions or a direct link
- Friendly, approachable tone
Examples of Membership Renewal Reminders:
Advance Notice:
"Hi Mike! Your Premium Membership expires on 04/15/2025. Renew now for $79.99/month to avoid any interruption. Reply RENEW or visit our front desk."
Reminder:
"Hey Lisa! Your membership expires soon (03/22/2025). Renew today to keep your fitness routine on track. Current rate: $59.99/month."
Final Notice:
"Hi David! Your membership expires in just a few days (05/10/2025). Stay on top of your fitness goals – renew your Basic Membership for $49.99/month. Stop by the front desk or call us at (555) 123-4567."
Value-Added Reminder:
"Hi Jessica! Your Annual Membership expires on 06/30/2025. Renew early to lock in this year’s rate of $599 – that’s just $49.92/month! New rates take effect July 1st."
Instead of focusing on what members might lose if they don’t renew, emphasize how continuing their membership supports their fitness journey. A positive, encouraging tone helps strengthen the relationship you’ve built while motivating members to act quickly. Up next, we’ll explore welcome messages for new members to boost engagement even further.
6. Membership Expiry Notice
When a membership expires, it’s time to switch from renewal reminders to friendly re-engagement messages. These messages should confirm the end of access while warmly inviting former members to return. The tone matters – keep it welcoming and supportive to ensure they feel comfortable coming back.
Your expiry notice should address the situation clearly while leaving the door open for future re-enrollment. By providing transparent communication about their current status, you can prevent any confusion at the front desk or during attempts to access facilities.
Here’s what to include in your expiry notices:
- Confirmation of the expiration date
- Explanation of access termination
- A straightforward way to rejoin – no pushy sales tactics
- A thank-you for their previous membership
- Contact details for questions or re-enrollment assistance
These elements ensure your messages are clear, helpful, and inviting. Below are examples of how to craft these notices effectively.
Examples of Membership Expiry Notices:
Standard Expiry Notice:
"Hi Sarah! Your Premium Membership expired on 03/15/2025. While your access has ended, we’d love to have you back anytime. Stop by or call us at (555) 123-4567 to explore membership options."
Appreciation-Focused Notice:
"Hi Marcus! Your membership expired on 04/02/2025. Thank you for being part of our fitness family! If you’re thinking about coming back, we’d be happy to help you find the right membership plan."
Value-Reminder Notice:
"Hey Emma! Your Annual Membership expired on 05/20/2025. Missing your morning yoga sessions? We’ve got new membership plans starting at $49.99/month. Let’s get you back on track!"
Soft Re-engagement Notice:
"Hi Tom! Your membership expired on 02/28/2025. Ready to return? Ask about our flexible month-to-month plans. Call us at (555) 123-4567 for more details."
The goal here isn’t to make former members feel bad about letting their membership lapse – life happens, and fitness routines often ebb and flow. Instead, these messages should position your gym as a supportive partner, ready to welcome them back whenever they’re ready to focus on their health again. This approach fosters goodwill and often leads to better re-enrollment rates than more aggressive sales pitches.
7. Welcome Message for New Members
A warm and thoughtful welcome message is your gym’s chance to make a great first impression. It’s not just about saying hello – it’s about setting the tone for a new member’s fitness journey and helping turn their initial enthusiasm into a lasting commitment. This first communication is a cornerstone for building member loyalty.
The key to crafting an effective welcome message lies in striking the right balance between excitement and clarity. New members should feel reassured that they’ve made a great choice while also getting the essential information they need to get started. The first 4–6 weeks are critical for building relationships with members, making this message a vital touchpoint.
Here’s how to keep your message on point:
- Personalize the greeting: Address the member by their first name to make them feel valued and acknowledged.
- Express gratitude: Thank them for choosing your gym – it reinforces their decision.
- Highlight key perks: Mention benefits like access to equipment, classes, or member-only offers [21, 25].
Don’t forget to include a clear call to action. Whether it’s booking their first class, scheduling an introductory session, or picking up their member key fob, give them a specific next step to take [21, 23, 25]. Make sure to also provide essential details like your website link, class schedule, and contact info [21, 23, 24].
Examples of Welcome Messages for New Members:
Comprehensive Welcome:
"Welcome to FitZone, Jessica! We’re thrilled to have you in our fitness family. Your Premium Membership includes unlimited classes, guest passes, and 24/7 access. Ready to get started? Book your first class at fitzone.com/schedule or call (555) 123-4567."
Benefit-Focused Welcome:
"Hi Michael! Welcome to PowerGym! With your membership, you get access to 50+ weekly classes, top-of-the-line equipment, and exclusive member discounts. Swing by the front desk to pick up your key fob and book your complimentary fitness assessment today!"
Action-Oriented Welcome:
"Welcome aboard, Lisa! Your CrossFit membership is now active. Join us for tomorrow’s 6:00 AM Foundations class – perfect for new members. Reserve your spot at crossfitcentral.com/book. Have questions? Text us anytime!"
Community-Focused Welcome:
"Hey David! Welcome to YogaSpace! You’re now part of a mindful and supportive community with access to all classes and workshops. Your first class is on us – check out our schedule at yogaspace.com. Namaste!"
A personalized and engaging welcome sets the stage for ongoing communication, ensuring that new members feel supported every step of the way.
8. Personal Training Session Reminder
Personal training sessions are an investment of both time and money, so ensuring clients are prepared is key. A well-timed reminder text can significantly reduce no-shows, which helps trainers stay on schedule and keeps revenue steady.
Since over 90% of text messages are opened within three minutes, sending a reminder 24 hours before the session is ideal. This timing allows clients to reschedule if needed, adhering to your gym’s cancellation policy.
Your reminder should include the following essentials: your gym’s name, the client’s first name, session details (date, time, and location), and a bit of motivation to keep things upbeat.
"Remember, a good reminder is: Timely, Clear, Personalized, Action-oriented, Compliant." – AppointmentReminders.com
Studies show that reminder texts can cut no-show rates by more than 40%, which means a smoother schedule for trainers and a positive impact on revenue.
Examples of Personal Training Session Reminders:
- Standard Session Reminder:
"Hi Sarah! This is FitLife Gym. Just a friendly reminder about your personal training session with Coach Mike tomorrow at 3:00 PM in Studio B. Ready to crush those fitness goals? Reply YES to confirm or call (555) 123-4567 to reschedule." - Motivational Focus:
"Hey Marcus! PowerFit here. Your training session with Jessica is tomorrow at 6:00 AM. Time to build on last week’s amazing progress! 💪 Text back to confirm or call us at (555) 987-6543." - Virtual Session Reminder:
"Hi Emma! Reminder: Your virtual PT session with Coach Alex is tomorrow at 12:00 PM. Join here: zoom.us/j/123456789. Let’s keep that momentum going! Questions? Text us back anytime." - Same-Day Quick Reminder:
"Lisa, your training session with Tom starts in 2 hours (4:00 PM, Studio A). See you soon! 🏋️♀️"
For virtual sessions, always include the meeting link and consider sending a brief follow-up reminder 1–3 hours before the session begins.
Keep the tone friendly yet professional, and make it easy for clients to respond – whether they need to confirm, reschedule, or ask questions. This kind of two-way communication not only reduces missed sessions but also strengthens relationships by showing that you’re accessible and attentive to their needs.
These SMS templates are a simple yet effective way to ensure your gym operates smoothly while keeping clients engaged and motivated.
9. Personal Training Follow-Up
After a successful personal training session, a well-timed follow-up text can make all the difference in keeping your clients motivated and engaged. These messages not only recognize their hard work but also reinforce progress and encourage them to stay on track by scheduling their next session.
The key is to send your follow-up shortly after the session while the experience is still fresh in their minds. Use this opportunity to acknowledge their effort, offer practical advice, and provide a gentle nudge toward their next workout – without coming across as pushy.
Focus on celebrating wins, sharing helpful tips (like recovery or nutrition advice), and maintaining a supportive tone. The goal is to inspire progress, not push immediate sales.
Examples of Personal Training Session Follow-Ups:
- Progress-Focused Follow-Up:
"Great job today, Sarah! Those deadlifts looked strong – your improvement is amazing. 💪 Don’t forget to hydrate and get some rest tonight. Ready to book your next session? Reply BOOK or call us at (555) 123-4567." - Recovery and Nutrition Tips:
"Hey Marcus! You crushed those squats today – your form was on point! 🔥 Grab a protein snack to help with muscle recovery. When you’re ready, text NEXT to book your follow-up session with Jessica." - Motivational Follow-Up:
"Emma, you absolutely nailed today’s session! That extra set of burpees showed serious determination. Keep the momentum going – your next session will be even better. Want to lock in the same time next week? Just reply YES!" - Goal-Oriented Message:
"Lisa, awesome progress on your bench press today – you’re so close to hitting your 100 lb goal! 🎯 Keep practicing the breathing technique we talked about. Ready to keep it going? Book your next session here: bit.ly/fitlife-booking."
10. Event Announcement
Special events are a great way to energize your gym community and bring members together. Whether it’s a fitness challenge, a workshop, or a social gathering, your SMS announcement needs to grab attention and inspire action. These messages are designed to prompt immediate responses, just like other targeted SMS campaigns.
When crafting your event announcement, make it clear why the event is worth attending. Start with the event name and its main perk, then include the date, time, and location – especially if it’s happening off-site or in a different part of your facility.
If the event has limited spots, create a sense of urgency. Phrases like "limited spots available" or "first 20 members only" encourage members to act quickly. Just make sure any urgency you highlight is genuine to maintain trust.
Personalization goes a long way in boosting attendance. For instance, promote a yoga workshop to members who regularly attend yoga classes or advertise a strength training seminar to those who frequent the weight room. This tailored approach, combined with reminders and follow-ups, leads to better engagement.
Here are some SMS templates that effectively capture these strategies:
Examples of Event Announcement SMS:
- Workshop Announcement:
"Hi Jessica! Join us for a FREE Nutrition Workshop this Saturday, Dec 14th at 10:00 AM in Studio B. Learn meal prep secrets from certified nutritionist Dr. Sarah Chen. Only 15 spots available – RSVP now: bit.ly/nutrition-workshop" - Fitness Challenge Launch:
"Ready for a challenge, Mike? Our 30-Day Winter Warrior Challenge kicks off Monday, Jan 6th! Win prizes, build strength, and have fun with fellow members. Sign up today: text WARRIOR or visit the front desk." - Social Event Invitation:
"Hey Amanda! You’re invited to our Member Appreciation BBQ on Saturday, Aug 16th from 2-5 PM on the outdoor patio. Enjoy free food, games, and great company! RSVP by Aug 12th: reply YES or call (555) 123-4567." - Special Class Event:
"Lisa, don’t miss our Glow Yoga session this Friday, Oct 25th at 7:00 PM! Practice under blacklights with neon props – it’s going to be amazing! 🌟 Only 12 spots left. Book now: bit.ly/glow-yoga"
Always include a clear call-to-action. Whether it’s replying with a keyword, clicking a link, or calling the gym, make the next step easy to follow. Offering multiple response options – such as texting back, clicking a link, or registering in person – ensures you cater to various member preferences.
11. Special Offer Promotion
Special offer promotions take the proven effectiveness of SMS alerts – like class reminders and payment notifications – and turn them into a powerful tool for driving immediate action and increasing revenue. These messages grab members’ attention when they’re primed to act, making SMS a key player in boosting gym income.
The secret to a successful promotional SMS lies in creating urgency while clearly highlighting the benefits. Your message needs to cut through the noise of daily marketing – whether you’re offering membership discounts, personal training packages, or exclusive class bundles. Right away, your audience should know why the offer matters to them.
Timing is everything. Send messages when members are most likely to engage – typically between 10:00 AM and 8:00 PM on weekdays. Avoid sending texts too early in the morning or late at night. When timed correctly, SMS campaigns for limited-time offers can achieve conversion rates as high as 45% for gyms.
Personalization also makes a difference. Tailor promotions based on a member’s interests, membership level, or past activity. For example, someone who frequently attends yoga classes would be more interested in a discount on a meditation workshop than a powerlifting seminar. Personalized offers not only grab attention but also encourage quick responses, leading to higher revenue.
Here are some SMS templates that demonstrate these strategies:
Examples of Special Offer Promotion SMS:
- Flash Membership Sale:
"Flash Sale Alert, Sarah! 🔥 Get 3 months FREE when you upgrade to our Premium membership today only. That’s a $150 value! Offer expires at midnight. Stop by or call (555) 123-4567 to claim yours." - Personal Training Package:
"Hey Marcus! Ready to level up? Get 4 personal training sessions for just $199 (reg. $280) this week only. Perfect for your strength goals! Book with your favorite trainer by Friday. Reply TRAIN or visit the front desk." - Friend & Family Discount:
"Lisa, bring a friend and save! 👫 Your guest gets a FREE 7-day trial plus you both receive 20% off next month’s membership. Valid through Sunday, March 30th. Share this text or bring them in together!" - Class Package Deal:
"Limited time, Jessica! Get 10 spin classes for $120 (save $30) – ideal for your Tuesday/Thursday routine. Package expires in 48 hours. Secure yours: text SPIN10 or book online at [link]."
Always include a clear call-to-action (CTA) that offers multiple response options, such as "Reply YES, call (555) 123-4567, or visit the front desk." This ensures members can respond through their preferred channel.
To drive urgency, use time-sensitive phrases like "today only" or "first 20 members." These prompts encourage immediate action while keeping your messaging concise. Just remember, balance is key – 23% of consumers would stop engaging with a brand if they felt bombarded by excessive marketing.
With an ROI of $21–$41 for every $1 spent, SMS continues to be one of the most cost-effective ways for gyms to connect with members and drive results.
12. Referral Program Invitation
Referral programs can turn your gym members into your most enthusiastic advocates. When members enjoy their time at your gym, they’re often eager to share the experience with friends and family. Using SMS to send referral invitations makes the process quick and effective.
Timing and clarity are critical for a successful referral program. The best time to send these invitations is when members are feeling their best – after a great workout, a successful month, or even after they’ve shared positive feedback. Reaching them during these high points increases the likelihood they’ll participate.
Your message should clearly explain the reward for referrals. Whether it’s a free month of membership, a personal training session, or waived fees, make the incentive obvious from the start. Here are some proven SMS templates to illustrate how to structure your messages:
- Monthly Membership Reward:
"Love your workouts? Refer a friend to Zen Fitness and earn a FREE month of membership! Share the love ❤️" - Multiple Friend Incentive:
"Hi Sarah, share the gains! Refer 2 friends and we’ll waive your next monthly fee. Just have them mention your name at signup." - Personal Training Session Reward:
"FitZone: We grow when you do! Send a friend our way and earn a free personal training session. Reply REFER for more details ⚡"
A strong call-to-action is vital. Be specific with instructions, like “Have them mention your name at signup” or “Reply REFER for more details,” so members know exactly how to participate.
Automation can take your referral program to the next level. By automating these invites at key moments – such as after a member completes a milestone – you ensure consistent outreach without adding extra work for your staff.
Finally, keep your SMS messages upbeat and conversational to inspire members to spread the word. A friendly tone can make all the difference in motivating them to share their positive experiences.
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13. Member Anniversary Message
Celebrating member anniversaries is a meaningful way to show appreciation for loyalty while encouraging continued engagement. These moments are perfect for strengthening the bond with your members.
To make your anniversary messages stand out, time them to align with the member’s signup date. Add a personal touch and include a small reward, like a free class or a discount, to show your gratitude. Check out these SMS templates that gyms have used to great effect:
"Happy Gym-iversary, [Member Name]! 🎊 Thank you for being with us for 1 year. We’ve added a free class to your account – book now: [Link]"
"[Name], it’s your Gym-iversary today! Cheers to more years of fitness together 💪."
"Happy Anniversary with us, [Name]! Your dedication is inspiring – Here’s to many more 🥂."
"Happy [gym name] anniversary, [Name]! Can you believe it’s already been one year of classes? Here’s a discount on your next few classes to celebrate. [image]"
These messages do more than just acknowledge the milestone – they reward members in a way that reinforces their commitment to your gym.
Timing is everything when it comes to these messages. Sending them early in the day ensures members feel valued and appreciated throughout their day. If they’re planning a visit to the gym, the positive tone of your message can make their workout even more enjoyable.
It’s also important to match the message and reward to the milestone. A one-year anniversary deserves a bigger celebration than, say, a three- or six-month milestone. Adjust your tone and incentives accordingly to make each message feel special.
Anniversary messages have a ripple effect. Members often share these thoughtful gestures with friends and family, sparking word-of-mouth referrals. They feel proud of their dedication and are excited to show off how their gym recognizes their efforts. It’s a win-win for both engagement and community building.
14. Birthday Message
When it comes to member engagement, birthday messages are an excellent way to add a personal touch. They help build genuine connections and show members that they’re valued as individuals, not just account numbers.
Timing and personalization are the secret ingredients to making these messages meaningful. Aim to send birthday texts early in the day – between 9:00 a.m. and 12:00 p.m. – and always include the member’s name to make it feel warm and sincere.
Here are some birthday SMS ideas gyms can use to celebrate their members:
"Happy Birthday, [Member Name]! 🎂 We hope your day is full of joy. To celebrate, we’ve added a free guest pass to your account – bring a friend and make it extra special! 💪"
"[Name], it’s your big day! 🎉 Treat yourself to something fun. Enjoy 20% off at our smoothie bar this week – it’s our little gift to you!"
"Happy Birthday from all of us at [Gym Name]! 🎊 Your dedication inspires us every day. To celebrate, we’re giving you a complimentary personal training session. Let’s crush those goals together!"
"Wishing you an amazing birthday, [Member Name]! 🎂 May this year bring you health, strength, and happiness. Stop by for a special birthday workout – we’ll be cheering you on! 💪"
These messages strike the perfect balance between celebration and subtlety. A thoughtful birthday offer feels like a genuine gift rather than a sales pitch.
If your birthday message includes a special offer, timing a follow-up reminder is just as important. Send a gentle nudge one or two days before the offer expires to give members plenty of time to use it.
For an extra layer of thoughtfulness, tailor the offer to match the member’s preferences. For instance, a yoga enthusiast might appreciate a discount on wellness products, while someone focused on strength training could enjoy credit toward supplements. This kind of personalization shows that you truly understand and support their fitness journey.
15. Weekly Workout Tip
Sending weekly workout tips via SMS is a smart way to keep members engaged between their gym sessions. These messages not only add value to their routines but also position your gym as a go-to source for fitness advice they can rely on.
The secret to making these tips effective lies in timing and consistency. Pick a specific day and time – like Sunday evening or Monday morning – when members are likely planning their workouts for the week. Keep your messages short, actionable, and easy to understand.
Here are a few examples of SMS templates packed with value:
Weekly Tip: Take on the 2-minute plank challenge! Start with 30 seconds, rest for 15 seconds, and repeat 4 times. Build that core strength and tag us in your progress videos! 💪
Fitness Friday: Having trouble with squats? Imagine sitting back into a chair to engage your glutes and maintain proper knee alignment. Perfect your form this weekend!
Monday Motivation: Add 10 bodyweight squats between each set of your workout today. This quick addition will elevate your heart rate and bring an extra challenge! 🔥
Tip Tuesday: Don’t let dehydration slow you down. Drink water before, during, and after your workout to stay fueled and perform at your best.
To make your tips truly impactful, focus on addressing common mistakes or sharing simple tweaks that members can easily incorporate. Avoid technical jargon or advice that requires specialized equipment most people don’t have at home.
Adding a seasonal touch can also make your messages more engaging. For example, summer tips might highlight outdoor workouts and staying cool, while winter messages could focus on indoor cardio or staying motivated during darker days.
If possible, segment your tips based on fitness levels or member preferences. Beginners might appreciate advice on mastering basic movements, while seasoned gym-goers could benefit from advanced techniques or creative exercise variations. This personalized approach makes each message feel relevant and tailored.
Finally, track how members engage with your tips. Their responses, questions, or shared experiences can help you refine your messaging and build a stronger sense of community. These weekly tips work hand-in-hand with other SMS strategies, giving you a solid foundation to customize templates that reflect your gym’s unique personality. Stay tuned for more ways to make your messages stand out!
16. Motivational Quote
Motivational quotes can add a spark of inspiration to your SMS communication, helping members stay engaged and committed to their fitness goals. When timed well, these messages can uplift and reinforce a sense of progress. Just like the other SMS templates, motivational quotes should be short, meaningful, and aligned with your gym’s supportive tone.
Monday mornings are a great opportunity to send a motivational boost as members gear up for the week ahead, setting a positive tone for their workouts.
Here are two examples of motivational quotes you can use:
Monday Motivation: "Success isn’t always about greatness. It’s about consistency. Consistent hard work gains success." – Dwayne Johnson. Start strong today! 💪
Friday Focus: "Don’t count the days, make the days count." – Muhammad Ali. Finish the week strong and keep the momentum going.
The timing of these messages is just as important as the content. Morning texts can inspire members to kick off their day with energy, while evening messages might encourage reflection or preparation for the next day.
To make these quotes even more impactful, consider personalizing them based on your members’ fitness journeys. For example, newer members might appreciate reminders that every small step is progress, while seasoned members might enjoy messages that challenge them to push their limits.
Sending a motivational quote once a week strikes the right balance – it keeps members inspired without overwhelming them. By choosing quotes that reflect your gym’s values and personality, you remind members why they started their fitness journey and encourage them to keep moving forward, one step at a time.
17. No-Show Follow-Up
This section shifts focus to handling no-shows, complementing earlier discussions on reminders and follow-ups for payments and training sessions. When members miss a scheduled class or personal training session, a follow-up SMS can help re-engage them in a positive and proactive way.
Start by acknowledging the missed session without dwelling on it, and include a clear, friendly call-to-action that encourages them to reschedule or seek assistance. The goal is to make rebooking simple and stress-free.
Here are two examples of follow-up messages you can use:
Missed Class Follow-Up: "Hi Sarah! We missed you in today’s 6 PM yoga class. No worries – things happen! 😊 Ready to reschedule? Just reply YES, and we’ll help you find a better time."
Personal Training No-Show: "Hey Mike! Looks like you missed your 3 PM session with Jessica. Let’s get back on track – text RESCHEDULE, and we’ll sort it out."
The tone should remain supportive and encouraging. Avoid language that might make members feel guilty or pressured, such as "You missed your session" or "This impacts others." Instead, focus on helping them move forward and stay motivated.
It’s best to send one follow-up message promptly after the missed session and wait for a response before sending additional reminders. This approach keeps communication respectful and avoids overwhelming the recipient.
18. New Class Launch Notice
Adding new classes to your schedule is a great way to keep your fitness community engaged and energized. By using SMS to announce these launches, you can ensure your members are in the loop and excited to participate. A well-crafted text message can generate interest, encourage sign-ups, and keep your community dynamic and thriving.
When crafting your announcement, highlight what makes the new class stand out. Include essential details like the instructor’s name, class time, and any special requirements, such as equipment or skill levels. This helps members quickly determine if the class aligns with their goals and availability.
Make sure to emphasize the benefits of the class – whether it’s a calorie-torching HIIT session or a calming yoga practice. This not only motivates attendance but also reinforces how the class contributes to their fitness journey.
Here are two examples of effective SMS templates for announcing new classes:
High-Energy Class Launch: "🔥 NEW CLASS ALERT! Join trainer Marcus for HIIT Fusion – combining strength training with cardio bursts. Tuesdays & Thursdays at 7 PM starting next week. First 3 classes are FREE for members!"
Specialty Class Introduction: "Introducing Aerial Yoga with certified instructor Lisa! Build strength and flexibility while having fun. Saturdays at 10 AM. Limited to 8 spots – text AERIAL to reserve yours."
Both messages include specific instructor names and clear scheduling details, making it easy for members to plan ahead. The first example uses a free class incentive to encourage early participation, while the second creates urgency with limited spots.
Timing is key for a successful class launch. Send your SMS announcement at least a week before the first session to give members enough time to adjust their schedules. Follow up with a reminder text 24 hours before the class to maximize attendance and set the stage for ongoing interest.
For unique classes, like hot yoga or aqua fitness, mention any special attire or equipment needed. This ensures members come prepared and have a positive first experience. By integrating these announcements into your overall SMS strategy, you’ll strengthen communication and keep your fitness community engaged.
19. Facility Maintenance Alert
Keeping your gym in top shape means maintenance is inevitable, but how you communicate it can make all the difference in keeping members happy.
The secret to effective maintenance alerts? Timely and clear communication. For planned maintenance, send out your SMS well in advance so members can adjust their schedules. When it comes to emergencies, act fast – let members know what’s happening and provide an honest timeline for when things will be back to normal. Let’s break it down with some practical examples.
When crafting your maintenance alert, make sure to include these key details: the specific equipment or area affected, the dates and times of the disruption, and any alternative options available. Don’t forget to acknowledge the inconvenience – showing empathy goes a long way.
Here are two SMS templates to cover different scenarios:
Scheduled Equipment Maintenance: "⚙️ Maintenance Update: The treadmills will be undergoing maintenance tomorrow from 1-3 PM. Thanks for your understanding!"
Area Closure for Upgrades: "Heads up! We’re installing new weight racks this weekend. The weight area will be temporarily closed from 10 AM-2 PM. 💪"
Both examples are concise and to the point. The first one informs members about equipment downtime during off-peak hours, while the second highlights a larger area closure with weekend timing to minimize disruption.
Whenever possible, plan maintenance during quieter times – early mornings, mid-afternoons, or weekends – to avoid frustrating members. For unexpected issues, speed is your best ally. Send an alert as soon as possible, and keep members updated with follow-ups as you gather more information. People appreciate being kept in the loop, even if all the details aren’t available right away.
Finally, tailor your message to the situation. Small equipment repairs might only need a quick heads-up, but major renovations or facility-wide closures call for a more detailed explanation. Always include contact info so members can reach out with questions or get help finding alternative workout options.
20. Schedule Change Notice
When it comes to schedule changes – whether it’s a new instructor, a time adjustment, or a room switch – clear and immediate communication is key. Members need to know what’s happening, when it’s happening, and if they need to take any action. Keep it simple and to the point, so they can quickly grasp the details, even if they’re checking their phone on the go.
Your SMS should focus on three main points: what’s changing, when it starts, and what they need to do. For example, someone glancing at their phone between meetings doesn’t have time to sift through unnecessary details. A concise, well-structured message ensures they stay informed without any hassle.
Timing is everything. Send your notice as soon as possible – even if it’s early in the morning. A 6 AM text about a morning class change is far better than a perfectly worded message that arrives too late to be useful.
Here are two SMS templates to handle common schedule changes:
Instructor Change: "Quick update: Sarah will be teaching tomorrow’s 6 PM yoga class instead of Lisa. Same great workout, same time! See you there 🧘♀️"
Time Adjustment: "Schedule update: Friday’s HIIT class is moving from 7 AM to 7:30 AM due to facility updates. Thanks for your understanding! 💪"
Notice how these examples get straight to the point. The first one reassures members that the class quality won’t change despite the instructor switch, while the second provides a brief explanation for the time adjustment. Both prioritize clarity and avoid burying the key information under unnecessary pleasantries.
For permanent schedule changes, it’s best to send multiple notifications over a few days to make sure everyone gets the message. Start with an initial announcement, follow up 48 hours later, and send a final reminder the day before the change takes effect. Temporary changes, on the other hand, usually only need one timely message. However, if the change impacts a popular class, consider a follow-up to ensure everyone’s on the same page.
Always include specific details, like the exact class name and original time, so members can easily identify which class is affected. Avoid vague terms like "your class" or "the morning session", especially since many members attend multiple classes and need clarity to avoid confusion.
Finally, think about offering solutions or alternatives when possible. Canceling a class? Let members know about the next available session. Changing instructors? Highlight the substitute’s experience or teaching style. These thoughtful touches show you’re prioritizing member convenience, not just making operational changes.
Best Practices for Gym SMS Communication
Connecting with gym members through SMS requires a natural and respectful approach. Here are some key tips to ensure your messages engage and inform effectively:
Be concise and get to the point quickly. People often check texts while on the move. Placing the most important details at the beginning ensures your message grabs attention and is easy to understand.
Stick to familiar time and date formats. Use the 12-hour AM/PM clock and the MM/DD/YYYY date format to avoid confusion and keep things clear for your audience.
Adopt a casual tone and use first names. Gym culture in the U.S. is typically relaxed and friendly. Instead of formal greetings like "Dear Mr. Johnson", go with something like "Hi Mike!" This casual tone fosters a sense of community and makes your gym feel approachable.
Go beyond just using names for personalization. Reference specific details like a member’s favorite class, a recent milestone, or a workout streak. These personal touches show you’re paying attention to their fitness journey.
Follow SMS regulations to the letter. Compliance isn’t optional – it’s essential. The Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act mandate clear rules, and violations can result in fines ranging from $500 to $1,500 per unsolicited text. Always secure explicit consent for promotional messages, provide opt-out instructions, and keep records of member preferences. This not only keeps you compliant but also builds trust with your members.
Send messages at appropriate times. Stick to texting between 8:00 AM and 8:00 PM on weekdays, adjusting slightly for weekends. A 6:00 AM reminder for a morning class might be fine, but avoid sending promotional messages too early or late in the day.
Include a clear call to action. Every text should have a purpose. Whether it’s asking members to confirm attendance, update their payment info, or try a new class, make the next step obvious with phrases like "Reply YES", "Call us at", or "Book now."
Test your messages before sending them out. Share your drafts with staff or a small group of members to ensure the tone and clarity are spot on.
Be mindful of cultural diversity. Use straightforward, inclusive language that resonates with everyone. Avoid idioms or references that might not be universally understood.
Maintain a consistent voice across platforms. Whether it’s SMS, email, or social media, use the same terminology for classes, policies, and procedures. This consistency builds trust and minimizes confusion, reinforcing the templates and strategies shared throughout this article.
How RevText Supports Gym SMS Marketing
RevText reshapes the way fitness businesses communicate with their members by offering an SMS marketing platform tailored specifically for gyms and fitness centers. It simplifies campaign planning and message delivery, making it easy for gym owners to use SMS templates effectively. Let’s break down how RevText’s features can elevate your gym’s SMS marketing efforts.
Automated workflows are at the core of RevText’s system. These workflows allow gyms to send triggered messages based on member actions or milestones. For instance, a new member might automatically receive a welcome message upon signing up, or payment reminders can be sent ahead of due dates. This level of automation ensures consistent communication without adding to the daily workload of gym staff.
The platform’s keyword reply system facilitates smooth two-way communication. Members can interact with messages by replying with keywords like "STOP" to opt out, "HELP" for assistance, or even confirm attendance for classes. These automated responses handle routine inquiries, freeing up front desk staff to focus on more complex tasks.
Compliance support is another key feature, helping gym owners navigate the complexities of SMS marketing regulations. RevText ensures adherence to 10DLC requirements and incorporates safeguards to maintain compliance at all times.
"It was great to rely on RevText for awesome insight, seamless hosting and straight through compliance." – Neil Capano, Aviation News
With message templates and customization tools, gyms can adapt the 20 provided SMS templates to reflect their brand voice and meet specific needs. Frequently used messages are stored within the platform, making it easy for staff to maintain consistent communication. Personal touches like member names, class preferences, or workout history can also be added to messages for a more tailored experience.
Real-time engagement tools and campaign management features provide gyms with valuable insights, such as link tracking and response metrics, to improve future campaigns. The platform also supports MMS, allowing gyms to include images – like photos of new equipment or updated class schedules – alongside text messages.
Lastly, integration capabilities through Zapier make it simple to connect RevText with existing gym management software. This integration syncs member data automatically and triggers messages based on system events, removing technical hurdles and enabling gym owners to build stronger connections with their members.
Template Customization Tips
Tailoring your SMS templates can help you build stronger connections with gym members. The secret is to align these messages with your gym’s personality while adding personal touches that make members feel truly seen. From personalized greetings to seasonal updates, these tweaks can make a big difference in engagement.
Start with a personal greeting. Instead of generic messages like "Hi there, your class starts at 7:00 AM", make it personal: "Hi Sarah, your Spin class starts at 7:00 AM." Using a member’s first name shows that you value them as an individual, not just another entry in your database.
Add specific class details to make messages more informative. For example, when sending reminders, include the instructor’s name, location, and any items members need to bring. A message like, "Reminder: Your Hot Yoga class with Jessica starts in 1 hour in Studio B. Don’t forget your towel and water bottle!" helps members prepare better and reduces the likelihood of no-shows.
Stick to US-standard formats for dates, times, and currency. This ensures your messages are clear and easy to understand for members in the U.S.
Adjust your tone based on the audience. New members might appreciate a warm, encouraging tone, while seasoned members may prefer direct and straightforward communication. For instance, a payment reminder for a new member could say: "Hi Mike! Just a friendly reminder that your membership payment of $49.99 is due on 3/1. Let us know if you have any questions!" For long-time members, you could write: "Hi Jennifer, your membership renewal of $149.99 is due 3/1. Thanks for being such a loyal member!"
Include clear links and calls-to-action to make it easy for members to respond. Whether it’s a link to book a class, make a payment, or download your gym’s app, keep URLs short and trackable to monitor engagement. For promotions, create urgency: "Book by 11:59 PM tonight to save 25% on personal training packages."
Maintain brand consistency across all your messages. Use the same terms your gym staff uses in person. For instance, if you call them "workouts" instead of "sessions", reflect that in your messages. And match the tone to your gym’s vibe – whether it’s high-energy and motivational for a CrossFit gym or calm and soothing for a wellness studio.
Adapt your templates for seasonal events. Highlight outdoor classes in the summer or focus on New Year’s resolutions in January. If your gym is near a college, consider syncing your messaging with the academic calendar. These small adjustments show that you understand your members’ lives and schedules.
Test and refine your templates. Try out different versions with smaller groups of members before rolling them out widely. Experiment with personalization elements like class difficulty levels, recent achievements, or workout tips, and track what gets the best responses. Use this feedback to improve your messaging over time.
Lastly, always ensure your messages comply with SMS regulations. Include your gym’s name, an opt-out option, and keep messages under 160 characters to stay within the rules.
Conclusion
SMS templates are transforming the way gyms communicate, making it easier to engage members and improve retention. With an impressive 98% open rate and most messages read within just 3–5 minutes, SMS offers a direct and highly effective channel that email and social media simply can’t compete with. This makes a well-thought-out SMS strategy an essential part of any gym’s operations.
The 20 templates in this guide address the most common scenarios gym owners face – everything from class reminders and payment updates to birthday greetings and promotional offers. Gyms that consistently use SMS campaigns have reported a 30% boost in class attendance and a 25% increase in membership renewals. These templates aren’t just about convenience; they’re about creating a communication system that delivers measurable results.
With a 45% response rate, SMS marketing also helps reduce no-shows and improve cash flow. Whether it’s a payment reminder or a last-minute class cancellation, SMS ensures your members see and respond to your messages, keeping your gym operations running smoothly.
Personalized SMS messages are another game-changer, driving higher engagement and participation. In fact, 72% of people have made a purchase after receiving a text from a brand. For gyms, this often means increased attendance at personal training sessions, special events, and even membership upgrades. Personalization not only boosts engagement but also contributes to higher sales.
For gym owners looking to streamline their communication efforts, platforms like RevText offer a tailored solution. RevText provides a comprehensive SMS marketing platform designed specifically for the fitness industry. With automated workflows, a library of ready-to-use templates, and compliance support, RevText takes care of the technical details so you can focus on building stronger connections with your members. Its mobile app and real-time tools make it easy to send timely, personalized messages that keep your members engaged and motivated.
FAQs
How can SMS marketing help prevent no-shows and keep gym members engaged?
SMS marketing can be a game-changer for gyms looking to cut down on no-shows and keep their members coming back. Sending quick, timely reminders for classes, personal training sessions, or membership renewals helps ensure members stick to their schedules and show up as expected.
Adding a personal touch – like motivational messages or exclusive deals – can make members feel valued and more connected to your gym. This kind of direct and convenient communication keeps members engaged, encourages consistent attendance, and builds long-term loyalty.
How can I personalize SMS templates to better engage gym members?
To make SMS templates resonate more, start by including the member’s name – a small detail that makes a big difference. Craft messages that align with their fitness goals, preferences, or even milestones like membership anniversaries or completing a certain number of classes. Adding timely reminders, motivational quotes, or exclusive deals can further strengthen the connection.
Automation tools are a game-changer here. Use them to schedule personalized messages like class updates, birthday wishes, or progress notifications. This not only saves time but also ensures your communication feels thoughtful and relevant to their fitness journey. The goal is to make every message meaningful and engaging.
How does RevText help gyms stay compliant with SMS marketing laws?
RevText supports gyms in navigating SMS marketing laws by making sure that every recipient gives clear, explicit consent before receiving any messages. Plus, each message includes straightforward opt-out instructions, so members can unsubscribe whenever they choose.
On top of that, RevText offers tools and expert guidance to help gym owners stay aligned with industry regulations, making it easier to run campaigns that are both effective and compliant.
