Top SMS Campaigns for New Gym Members

SMS campaigns are one of the most effective ways to onboard new gym members and boost retention in their first 30 days. Why? Text messages have a 98% open rate, with most read within minutes. This immediacy helps gyms connect with members, establish habits, and prevent drop-offs. Here’s how SMS can transform your gym’s member experience:

Welcome Messages: Send booking links within minutes of signup to encourage immediate action.
Class Reminders: Reduce no-shows by up to 30% with timely reminders.
Motivational Nudges: Keep members engaged with personalized check-ins and milestone celebrations.
Behavioral Triggers: Automate follow-ups for no-shows, inactive members, or class booking gaps.
Conversion Campaigns: Upsell intro members to full memberships after key milestones.

The first 30 days are critical for building habits. SMS campaigns ensure members stay engaged, increasing class attendance, retention, and revenue. For example, a San Diego gym saw a 20% increase in attendance and 15% more memberships by implementing weekly SMS check-ins.

Ready to start? Use automated tools, follow compliance rules, and track performance metrics like booking rates and click-throughs to maximize results.

Want More Gym Clients? Use This Easy Database Reactivation Hack!

Why the First 30 Days Matter for New Gym Members

The first month at your fitness studio is a critical time for shaping long-term loyalty. During this period, members either establish consistent workout habits or risk losing their initial motivation. Understanding this window of opportunity allows you to design SMS campaigns aimed at improving retention and generating revenue. These early efforts set the foundation for strategies that keep members engaged and invested.

Building the Habit Loop

Building fitness habits follows a predictable pattern. Research shows that early interactions are key to helping new gym members develop lasting routines. The first visit introduces them to your studio, while subsequent visits reinforce their commitment. Over time, these repeated actions create a rhythm, integrating your studio into their weekly schedule and fostering familiarity with your classes and community.

Each visit strengthens the habit loop, making it easier for members to stick to their routines. Consistent engagement during this initial month has been linked to higher retention rates. This is where SMS campaigns can shine – by sending timely, encouraging messages that remind members to attend their scheduled classes and celebrate their progress.

Interruptions during this phase can break momentum, making it harder for members to re-engage. Your goal is to remove obstacles and inspire action. SMS messages that highlight milestones, simplify booking, or provide a motivational boost can help keep members on track. The habits they build now can lead to measurable benefits for your business.

Impact on Business Metrics

A strong start during those first 30 days can significantly improve your studio’s key performance metrics. Effective onboarding leads to better class attendance, higher conversion rates from intro offers to full memberships, and lower early dropout rates.

When members consistently book and show up for classes, your overall class fill rates improve, ensuring that no spots go to waste. SMS messages are instrumental in guiding members from trial offers to full memberships, providing the encouragement they need to make that transition confidently.

Reaching out to members who haven’t visited recently can also help reduce early churn. Timely reminders or rebooking prompts can re-engage members who might otherwise fall off track. Even small improvements during this phase can boost monthly revenue. Plus, members who have a positive first-month experience often become passionate advocates for your studio, referring friends and family or exploring additional services like personal training and workshops.

SMS Compliance Rules for Fitness Studios

Running SMS campaigns for your fitness studio means following specific legal guidelines that protect both your business and your members. These rules aren’t just about avoiding penalties – they help you build trust, avoid mistakes, and ensure your messages reach the right audience.

At the heart of SMS compliance is clear, informed consent. Everyone who receives your text messages must have actively agreed to receive them and should fully understand what they’re signing up for. That means no shortcuts – don’t buy phone lists, don’t pull numbers from outdated email databases, and don’t assume that membership automatically means permission to text.

Let’s break down how to secure proper consent and stay compliant.

Your opt-in process needs to be straightforward and transparent. The most effective fitness studios make it easy for members to opt in while ensuring only genuinely interested individuals join their SMS list.

Here are some practical ways to collect opt-ins:

Waiver forms and website signup forms: Include clear language like, “Yes, I want to receive class reminders, booking links, and studio updates via text (2-4 messages per week). Message and data rates may apply. Text STOP to opt out, HELP for support.”
In-studio QR codes: Place QR codes in high-traffic areas like the front desk, locker rooms, or near class schedules. Add a simple call-to-action such as, “Scan to get class reminders and last-minute availability alerts sent to your phone.”
Keyword campaigns: Promote SMS signup with phrases like, “Text BARRE to 12345 to receive weekly class schedules and booking links.” Share this on social media, email newsletters, or in-studio posters. This method ensures members are actively choosing to join.

Every opt-in method should clearly outline key details: message frequency, potential data rates, opt-out instructions, and your quiet hours policy (e.g., no texts before 8:00 AM or after 9:00 PM local time). Highlighting benefits like class reminders or booking links can also encourage signups.

Once you’ve secured consent, the next step is ensuring technical compliance with 10DLC.

10DLC Compliance and Best Practices

10DLC (10-Digit Long Code) is the system wireless carriers use to verify and approve business text messaging. It ensures your messages come from a legitimate sender, helping them reach members’ phones instead of getting filtered or blocked.

When registering for 10DLC, you’ll need to specify your use case – essentially, the type of messages you’ll send. For fitness studios, this typically includes categories like “customer service,” “appointment reminders,” or “marketing.” It’s essential to keep your messages consistent with the use case you register for.

Your brand registration also plays a key role. Use your official business name, provide your website, and describe your services clearly. Carriers review this information to verify your authenticity, so accuracy is more important than creativity.

Consistency is critical. Keep your message content and volume in line with your registration. Carriers monitor patterns, and any inconsistencies could lead to your messages being flagged or blocked. Most fitness studios start with daily limits of 1,000-3,000 messages, which is usually enough for member communications.

While your SMS platform typically handles the technical setup, understanding these requirements allows you to make smarter decisions about your messaging strategy. Focus on sending timely, relevant messages that your members will find helpful, and compliance will naturally follow.

If someone texts STOP, remove their number from your list immediately. For HELP requests, set up an automatic response that includes your contact information and basic instructions.

12 Top SMS Campaigns for New Gym Members

These SMS strategies are designed to make the onboarding process smooth and effective, especially during the crucial first 30 days. This period is key to turning new members into loyal clients by encouraging healthy habits and tracking essential metrics. These 12 SMS campaigns help guide new members through their early weeks, setting them up for success while supporting your studio’s goals.

Each campaign focuses on a specific goal, with clear triggers, ideal timing, targeted audiences, effective templates, and measurable KPIs. Use them individually or combine them into a complete onboarding sequence.

Welcome + App/Booking Link

Objective: Encourage immediate class booking
Trigger: Member signs up or completes a waiver
Timing: Within 5 minutes of signup (Day 0)
Audience: All new members
Template: "Welcome to [Studio Name], [first_name]! 🎉 Book your first class here: [link]. Need help? Reply HELP."
KPI: First class booked within 48 hours

Sending this right away shows you’re organized and responsive, while the booking link makes it easy for members to take action.

First-Class Nudge (48 Hours)

Objective: Prompt unbooked members to schedule their first class
Trigger: No class booking within 48 hours of signup
Timing: 48 hours after the welcome message
Audience: New members who haven’t booked yet
Template: "We saved you a spot this week: [Thu 5:30 Barre / 6:15 Strength]. Tap to book: [link]."
KPI: Increase in booking rate within 24 hours

Offering specific class options reduces decision fatigue, making it easier for members to commit.

No-Show Recovery

Objective: Re-engage members after a missed class
Trigger: Member is marked as a no-show
Timing: Same day, 2–3 hours after the missed class
Audience: Members who booked but didn’t attend
Template: "We missed you today, [first_name]. Want to rebook for tomorrow 6:30a? Tap: [link]."
KPI: Rebooking rate within 24 hours

This quick follow-up encourages members to stay on track with their fitness goals.

Weekly Habit Loop (Sunday PM)

Objective: Promote consistent weekly attendance
Trigger: Weekly reminder every Sunday evening
Timing: Sunday evenings during the first 30 days
Audience: All new members in their first 30 days
Template: "New week, new wins. Pick 2 classes now (Mon–Thu) so you don’t miss: [link]."
KPI: Average number of classes booked per week

A Sunday reminder helps members plan ahead and build a regular routine.

Visit-3/5 Unlimited Upsell

Objective: Encourage intro-offer members to upgrade to unlimited memberships
Trigger: After completing their 3rd or 5th class
Timing: Within 2 hours of class completion
Audience: Engaged intro-offer members
Template: "You’re building great momentum, [first_name]. Unlimited locks your routine – want details for [January]? Reply UNLIMITED."
KPI: Upsell conversation rate and conversion to unlimited memberships

This campaign leverages members’ positive momentum to discuss membership upgrades.

Additional High-Impact Campaigns

Here are other SMS campaigns you can use to boost engagement:

Coach Introduction & Accountability: Build personal connections.
Template: "I’m Coach Sarah 👋 Reply GOALS with 1 thing you want this month – I’ll keep you on track."
Class Gap-Fill: Fill last-minute openings.
Template: "2 spots left in 5:30p Barre tonight. Want one? Book here: [link] (fills fast)."
Community Challenge Invites: Get members involved in group activities.
Template: "Join our 7-Day Core Challenge starting Mon. Daily 10-min add-ons + prizes. Reply CORE to join."
Social Proof Messages: Motivate through peer success.
Template: "Many members who attend multiple classes early on tend to convert at higher rates. How about a class on Thu 6:15? [link]."
Lapse Prevention: Re-engage inactive members.
Template: "Still with us, [first_name]? Your next best slot: Wed 6:00a or Thu 5:30p. Book: [link]."
First-10 Milestone Tracker: Gamify attendance to create excitement.
Template: "You’re on your way to your First 10! 💪 You’re at [visit_count]/10. Book #[next_class] for [class_time]: [link]."

The most effective studios start with key campaigns like Welcome, First-Class Nudge, and No-Show Recovery, then expand with additional messages tailored to member behaviors. Each message is designed to be helpful and encourage habits that benefit both the members and your studio.

30-Day SMS Calendar for New Members

A well-structured SMS schedule ensures new members receive timely, tailored messages that keep them engaged without feeling overwhelmed. By strategically spacing out communications and using behavioral triggers, you can create a seamless flow that encourages habit formation and boosts conversions.

The secret to effective SMS automation is finding the right balance. Instead of sending daily messages, this plan combines proactive outreach with responses that adapt to individual member behavior.

Sample 30-Day Calendar

Here’s a 30-day SMS schedule designed to guide new members from their initial signup to becoming loyal participants:

Week 1: Laying the Groundwork

Day 0 (Signup): Send a warm welcome message with a booking link within 5 minutes of signup.
Day 2: Nudge members who haven’t booked their first class yet.
Day 4: For no-shows, send a recovery message. For attendees, send a quick check-in to reinforce their experience.
Day 7: Share a Sunday evening message encouraging members to plan and book for the upcoming week.

Week 2: Building Momentum

Day 10: Introduce members to their coach if they’ve attended two or more classes.
Day 14: Send a second Sunday habit-building message, celebrating any milestones reached so far.

Week 3: Deepening Engagement

Day 17: Invite engaged members to a community challenge. For those who’ve missed recent classes, send a gentle re-engagement message.
Day 21: Request feedback from active members through an NPS survey.

Week 4: Focusing on Conversion

Day 25: Start a conversation about upgrading to unlimited membership for intro-offer members with three or more visits.
Day 28: Send a final reminder about the intro offer expiration, providing clear next steps.
Day 30: Celebrate their first month with a graduation message and offer ongoing membership support.

Ongoing Triggers Throughout the 30 Days

Behavioral triggers help keep the communication relevant and timely:

No-show recovery: Automatically send a follow-up 2–3 hours after a missed class.
Class gap-fill messages: Notify members about last-minute openings in their preferred class types.
Lapse prevention: After seven days of inactivity, send a message recommending classes based on their past attendance.
Milestone celebrations: Acknowledge key attendance milestones (e.g., 3, 5, or 10 classes) to provide positive reinforcement.

Timing Considerations

Timing plays a crucial role in maximizing engagement. Schedule messages during these optimal windows:

Weekday planning messages: Between 10:00 AM and 12:00 PM.
Same-day booking opportunities: Between 6:00 PM and 8:00 PM.
Sunday evening messages: Between 5:00 PM and 7:00 PM, when many people are setting their schedules for the week.

On weekends, focus on promoting Monday class bookings and week-ahead planning. During weekdays, emphasize immediate booking opportunities and habit reinforcement to keep members on track.

sbb-itb-9f7e00b

Member Segmentation That Gets Results

Sending the same message to everyone? That’s a missed opportunity. Segmentation helps you craft targeted messages that connect with members at the right stage of their fitness journey. It’s about scaling personalized communication so each member feels seen and supported. Here’s a breakdown of key member segments and how to engage them effectively.

Key Member Segments

New Signups with No Visit
This group is your top priority in the first 48 hours. They’ve taken the first step by signing up but haven’t made it to the gym yet. Instead of sending a generic “book a class” message, try something more personal, like:
"We’ve saved you a spot this week!"
This reduces decision fatigue and makes them feel like you’re expecting them, which can be the nudge they need to show up.

Class-Type Enthusiasts
After two or three visits, patterns start to emerge. Some members love the intensity of HIIT, while others prefer the calm of yoga or the precision of barre. Once you know their preferences, you can fine-tune your messaging.

For example, a barre enthusiast doesn’t need updates about your latest HIIT class. Instead, they’ll respond to messages like:
"Don’t miss our advanced barre workshop next week!"
This approach works because you’re promoting what they already enjoy, increasing the chances they’ll book.

Members Who Tap Links But Don’t Complete Bookings
These members show interest but stop short of committing. Maybe the timing isn’t right, or they’re hesitant to try something new. They need a little extra encouragement.

If someone clicks on a link for Tuesday evening yoga but doesn’t book, follow up with alternatives:
"Couldn’t make Tuesday? How about a beginner-friendly session this Saturday morning?"
By offering options, you’re addressing potential barriers and meeting them where their interest lies.

Lapsed Members (7-10 Days)
When members haven’t shown up for a week or more, it’s time for a different strategy. Generic promotions won’t cut it. Instead, acknowledge the gap and focus on removing obstacles without making them feel guilty.

For example:
"Still with us, Sarah? Your next best slot: Wednesday 6:00 AM or Thursday 5:30 PM."
This type of message is friendly, direct, and offers specific options to make their return easy.

High-Engagement Prospects
These are the members who attend regularly during their intro period and actively engage with your messages. They’re your best candidates for membership conversion.

For this group, emphasize membership benefits and use social proof. For example:
"Members who attend 2+ classes a week are twice as likely to hit their fitness goals. Ready to join them?"
Since they’re already consistent, this kind of messaging feels natural and motivating.

Weekend Warriors vs. Weekday Regulars
Lifestyle differences matter. Weekend warriors might appreciate a Sunday planning text, while weekday regulars benefit from Friday reminders to lock in their schedule. Tailor your messages to fit their routines and keep them engaged.

The secret to effective segmentation? Start simple. Begin with basic behavioral categories like “attended vs. no-show” or “intro offer vs. full member.” As you gather more data, refine your approach with deeper insights. Over time, these targeted strategies will help you build stronger connections and drive better results.

How to Track SMS Campaign Performance

Tracking the performance of your SMS campaigns is a crucial part of any effective onboarding strategy. It not only helps fine-tune your campaigns but also supports membership growth and drives revenue. By understanding the metrics that matter, you can clearly see how your efforts contribute to class attendance, membership conversions, and overall studio income.

Key SMS Metrics to Track

Here are the essential metrics to monitor for a successful SMS campaign:

Opt-in Rate: This measures how many people agree to receive your messages. A good opt-in rate typically falls between 65-80%, especially when you ask at key moments like waiver signing or after someone’s first class.
Delivery Rate: Aiming for a delivery rate of 95% or higher ensures your messages are reaching their audience. If rates drop below this, it could indicate compliance issues or carrier filtering problems that need immediate attention.
Click-Through Rate (CTR): This shows how engaged your audience is. An impressive CTR of 15-25% is common for SMS campaigns, far outpacing the 2-3% average for email.
First-Class Booking Within 48 Hours: This tracks how many new signups book their first class within two days. Effective welcome campaigns often achieve booking rates of 70-85%.
Show-Up Rate: This measures how many booked members actually attend their classes. Reminder messages can significantly boost show-up rates from 75% to 90%, directly affecting class attendance and revenue per session.
Intro-to-Membership Conversion Rate: This tracks how many people on an intro offer become full members. Targeted SMS nurture campaigns can increase conversion rates from 35% to 55%.
Unsubscribe Rate: Keeping this below 2-3% per month indicates that your messaging frequency and content are meeting member expectations. Higher rates suggest you may need to adjust your approach.

While these metrics provide a clear picture of engagement, it’s equally important to connect them to revenue outcomes.

Revenue Tracking

To truly measure the impact of your SMS campaigns, focus on these revenue-related metrics:

Revenue Per Send: This metric ties your SMS efforts directly to income. Divide the total revenue generated by the number of messages sent. For instance, if 1,000 messages bring in $5,000, your revenue per send is $5.00.
Payback Period: This tells you how quickly your SMS campaigns cover their costs. If you spend $200 per month on SMS services and generate $1,200 in revenue, your payback period is just five days. Most successful studios see payback periods of 1-2 weeks.
Lifetime Value Impact: Over time, members who engage with SMS campaigns often have 20-30% higher lifetime values. This is due to better retention and increased class attendance.

Precise revenue tracking is made easier with branded short links, which allow you to see exactly which campaigns lead to bookings, membership upgrades, or retail sales.

Monitoring and Adjusting

To keep your SMS campaigns aligned with your business goals, monitor these metrics regularly. Check them weekly during the first 30 days of a campaign and monthly after that. The goal is to link SMS performance directly to results like higher class attendance, improved show-up rates, and stronger membership conversions.

RevText’s reporting dashboard simplifies this process by providing real-time updates on delivery rates, click-through performance, and revenue attribution. This kind of visibility ensures you can quickly identify underperforming campaigns and double down on those that are driving results.

Tech Setup and Integration for Fitness Studios

Now that you’re familiar with SMS performance metrics, let’s dive into the tech setup needed to streamline your campaigns. By connecting your fitness management software with a messaging platform, you can automate SMS responses based on member actions, making your communication more timely and efficient.

Automation Tools and Triggers

Many fitness studios rely on management platforms like Mindbody, Zen Planner, or ClubReady to handle memberships, class bookings, and payments. These platforms can serve as the backbone for automated SMS campaigns when integrated correctly.

For instance, when a member signs up for an intro package or completes a waiver, you can trigger an automated welcome message. Similarly, booking confirmations can prompt reminder texts a few hours before class, helping to boost attendance without requiring manual follow-ups. If a member misses a class, you can automate a no-show follow-up offering same-day rebooking options to recover lost sessions.

For retention efforts, automation can address payment failures or membership expirations. Trigger campaigns offering payment plans or win-back promotions to keep members engaged and active.

Platforms like RevText make these integrations seamless by connecting with fitness management systems via Zapier. With just a few clicks, you can set up workflows like, “When a new contract is created in Mindbody, send a welcome SMS through RevText.” Identify key member actions – such as signups, bookings, no-shows, payments, and renewals – and map out automated responses to save time and enhance member experience.

These integrations also set the stage for tracking campaign performance, which we’ll explore next.

Link Tracking and Attribution

Once your automation is in place, tracking the results of your SMS campaigns becomes essential. Branded short links are a great way to measure SMS-driven bookings and revenue. Unlike long URLs that can break across devices, short links keep texts professional and clean while offering detailed analytics.

For example, instead of sending a cumbersome link, you might use something like “yourstudio.book/barre-tonight.” This not only looks polished but also gives members a clear idea of the message’s purpose.

Adding UTM codes to your links allows you to track SMS performance in tools like Google Analytics or your booking system. For example, parameters such as ?utm_source=sms&utm_campaign=welcome&utm_content=day1 can help you identify which messages are driving the most valuable actions.

RevText simplifies this process by creating branded short links and tracking clicks in real time, linking them directly to bookings. To capture delayed responses, consider setting an attribution window, such as a 7-day click tracking period, so you don’t miss bookings made a few days after the text is received.

Call tracking is another important layer. If members call to book after receiving a text, RevText can provide local phone numbers that forward to your studio. This ensures every SMS-driven call is logged and attributed to the correct campaign.

Copy-Paste SMS Templates for New Gym Members

Now that you’ve learned how to monitor and fine-tune SMS performance, here are some ready-made templates to help you kick off campaigns right away. The first 30 days are crucial for building habits and increasing class bookings, so timely messages are key. Below, you’ll find customizable templates that you can start using immediately.

Welcome Series Templates

Start strong with these day-one messages:

Day 0 – Welcome + Booking
"Welcome to [Studio Name], [First Name]! 🎉 Book your first class here: [link]. Need help? Reply HELP. Msg&data rates may apply. Text STOP to opt out."

Day 1 – App Download
"Hi [First Name]! Download our app for easy booking: [link]. Your intro package is ready to use. Questions? Reply HELP."

Booking and Reminder Templates

These templates help fill classes and minimize no-shows:

48-Hour First Class Nudge
"Your spot is waiting: Thu 5:30 PM Barre or Fri 6:15 PM Strength. Book now: [link]. Reply STOP to opt out."

Class Reminder (2 hours before)
"See you at 6:30 PM Hot Yoga tonight, [First Name]! Studio opens 15 mins early. Reply C to cancel if needed."

Same-Day Class Fill
"2 spots left in 5:30 PM Barre tonight. Want one? Book here: [link] (fills fast!)"

Recovery and Re-engagement Templates

Encourage members to return after missed classes:

No-Show Recovery (same day)
"We missed you today, [First Name]. Want to rebook for tomorrow 6:30 AM? Book now: [link]."

7-Day Lapse Recovery
"Still with us, [First Name]? Your next best slot: Wed 6:00 AM or Thu 5:30 PM. Book now: [link]. Reply STOP to opt out."

Habit-Building Templates

Keep members motivated with regular check-ins and milestones:

Weekly Habit Loop (Sunday 7 PM)
"New week, new wins! Pick 2 classes now (Mon–Thu) so you don’t miss: [link]. You’ve got this! 💪"

First 10 Milestone Tracker
"You’re crushing it! You’re at [visit_count]/10 classes. Book your next win: [class_time]: [link]."

Social Proof After Visit 2
"Members who hit 2 classes/week in week 1 convert 2x more. You in for Thu 6:15 PM? [link]"

Upsell and Retention Templates

Turn trial members into long-term clients with these messages:

Visit 3 Unlimited Upsell
"Loving the momentum, [First Name]! Unlimited locks your routine – want details for [month]? Reply UNLIMITED."

Community Engagement Templates

Strengthen connections and foster a sense of belonging:

Coach Introduction
"I’m Coach [Name]. Reply GOALS with your top goal for the month."

Challenge Invite
"Join our 7-Day Core Challenge starting Mon. Daily 10-min add-ons + prizes. Reply CORE to join!"

Feedback and NPS Templates

Gather input and identify your biggest fans:

Day 21 NPS Check
"Quick check – how’s your experience so far (1–10)? Reply with a number. We read every response."

Post-Positive Feedback
"Thanks for the 9! 🙌 Mind sharing a quick review? It helps other people find us: [link]"

Personalization and Compliance

To make the most of these templates, follow these tips:

Replace placeholders like [First Name], [Studio Name], and [link] with actual member information.
Always include opt-out and help instructions in your messages.
Send welcome messages immediately after signup.
Schedule booking reminders between 10 AM and 6 PM on weekdays.
Send habit-building messages on Sunday evenings around 7 PM.
Recovery messages should go out within 2–4 hours of a missed class.
Avoid sending texts before 8 AM or after 9 PM.

These templates are designed to integrate seamlessly with fitness management software like RevText. By leveraging member data, you can send personalized, compliant messages that build lasting habits and improve engagement.

Get Started with SMS Campaigns

The first month of a new member’s journey is crucial for building long-term retention at your fitness studio. SMS campaigns provide a direct and effective way to help members establish habits while driving the results your business needs – like filling more classes, improving attendance rates, and converting intro offers into full memberships.

Text messages stand out for their immediacy: gyms report a 98% open rate, with 90% of texts read within 30 minutes. This ensures new members receive timely, actionable guidance exactly when they need it. Unlike emails or app notifications, which can easily go unnoticed, SMS creates meaningful touchpoints that help transform first-time visitors into loyal members. These results pave the way for a smooth and engaging onboarding process.

Take, for example, a fitness club in San Diego. They introduced weekly SMS check-ins for new members, which led to a 20% increase in first-month attendance and a 15% jump in converting intro offers into memberships. Their approach included automated reminders, motivational messages, and requests for feedback. This success story highlights how SMS can be a game-changer for member engagement.

Now it’s your turn to build campaigns that work. Use our ready-made templates or opt for our prebuilt solution to get started. RevText offers SMS campaigns specifically designed for onboarding new members. These campaigns include automated triggers, compliance safeguards, and performance tracking, all aimed at simplifying your setup and maximizing results.

With just a quick 15-minute setup call, you’ll gain access to all 12 campaigns outlined in this guide. From welcome messages to no-show recovery sequences, everything is pre-configured to fit your studio’s needs. The platform integrates effortlessly with major fitness management systems like Mindbody and Zen Planner, so you can launch your campaigns without a hitch. These prebuilt solutions align perfectly with the customization and technical setup tips shared earlier.

Here’s another reason to act: 48% of people say they want to receive marketing texts from businesses like gyms. Your new members are eager for the guidance and motivation that SMS campaigns deliver. The real question isn’t whether to start – it’s how fast you can implement these strategies to elevate your member experience and grow your business.

Why wait? Book your setup call today and turn those first 30 days into a powerful retention engine. Results could be just a week away.

FAQs

How can SMS campaigns help retain new gym members during their first 30 days?

SMS campaigns are a powerful way to keep new gym members engaged and motivated during their first 30 days – a key window for forming lasting habits. Sending automated, well-timed messages, like welcome texts, class reminders, or milestone updates, can encourage members to show up consistently and start building a routine.

Adding a personal touch with follow-ups, such as no-show recovery texts or check-ins from coaches, helps address potential drop-offs early. These messages show members that they’re supported and appreciated, which not only builds accountability but also strengthens their connection to the gym. This kind of consistent communication can make a big difference in boosting long-term membership retention.

What compliance rules should gyms follow when running SMS campaigns?

Gyms must secure explicit opt-in consent from members before sending SMS campaigns. This can be achieved through various methods like waiver forms, website sign-ups, QR codes, or specific keywords. Additionally, gyms should clearly communicate key details such as message frequency, how members can opt out (e.g., replying STOP), and any potential message or data charges.

To remain compliant with 10DLC regulations, gyms should ensure that their SMS content aligns with the details provided during registration and steer clear of any misleading language. Respecting quiet hours is equally crucial – not just to meet legal requirements but to maintain member trust. Clear and transparent communication goes a long way in creating a positive experience for everyone involved.

How can fitness studios measure the success and impact of their SMS campaigns?

Fitness studios can gauge the success of their SMS campaigns by focusing on key metrics like delivery rates, click-through rates (CTR), and opt-in rates. These indicators reveal how effectively messages are reaching and engaging members. Beyond that, tracking metrics such as first-class bookings within 48 hours, show-up rates, and intro-offer-to-membership conversion rates helps measure how well these campaigns are translating into tangible business results.

To make analysis easier, studios can rely on dashboards that display real-time data, highlight trends, and pinpoint areas for improvement. By directly linking these metrics to revenue and ROI, studios can fine-tune their SMS strategies to drive retention and fuel growth.