There are hardly things that capture romance better than a heartfelt text message.
Text messaging has become a primary way for people to express love and affection.
According to a recent survey, a significant percentage of individuals between the ages of 18 and 44 plan to send text messages to their loved ones this Valentine’s Day. This shift highlights the growing importance of instant, concise, and direct communication methods, reinforcing the role of text marketing in everyday interactions.
Backed by Data
A recent survey highlights the continued dominance of text messaging as the preferred communication method for individuals under 44 on Valentine’s Day.
According to the findings, 63% of respondents aged 18-44 plan to express their affection by sending a text message to loved ones. This reinforces texting’s strong position as the leading way to stay connected within this age group.
For those aged 45 and older, phone calls remain the most popular choice, with 61.37% opting to reach out via a call. However, text messaging follows closely behind, with 48.60% of respondents in this demographic planning to send heartfelt messages through texts to show they care.
These results indicate that while phone calls hold a higher preference among older individuals, texting is still a widely embraced method of communication across all age groups.
Source: https://www.slicktext.com/blog/2021/01/ecommerce-marketing-statistics-covid/
Key Findings on Valentine’s Day Texting Trends
Texting: The Modern Love Letter
A majority of respondents aged 18 to 44 say they will send Valentine’s Day text messages. In the 45-54 age group, phone calls are the top communication choice, but text messaging remains a close second.
Texting has become a preferred form of communication because it is quick, personal, and easily accessible. Whether it is a simple ‘I love you’ or a longer heartfelt message, text messages make it possible to stay connected in real-time.
Restaurants See the Biggest Valentine’s Day Spending
Dining out is the top spending priority for Valentine’s Day celebrations, followed by candy, chocolates, and physical gifts.
While many opt for gifts, the act of sharing a meal is still a strong Valentine’s Day tradition. Restaurants should prepare for a surge in bookings, while businesses offering chocolates and personalized gifts can increase engagement by sending promotions directly via text messaging.
The Rising Trend of Shopping Local
Consumers are increasingly prioritizing local businesses for their Valentine’s Day purchases. This trend presents an opportunity for small retailers to enhance their engagement through direct text promotions.
Supporting local businesses is more than just a shopping preference; it is a way for consumers to contribute to their communities. With personalized messaging and special offers, local businesses can strengthen customer loyalty and drive in-store or online sales.
Mobile Shopping Dominates Online Purchases
Nearly half of all respondents prefer shopping via smartphone, making mobile optimization a crucial focus for businesses looking to drive conversions.
For brands, this means ensuring mobile-friendly websites, offering simple checkout processes, and providing instant updates on product availability and shipping. Text messages can guide customers through the buying journey, from discovery to purchase confirmation.
RevText helped Forever Chains By V create a heartfelt and engaging Valentine’s Day campaign, using text messaging to invite customers to special events celebrating love and connection. With a personal touch, this message encourages people to bond over matching permanent jewelry, making it easy to RSVP and stay informed. This is a perfect example of how businesses can use text marketing to engage their audience and amplify event participation effortlessly.
Shipping Updates Are a Top Priority for Shoppers
Consumers rank real-time shipping updates as the most critical aspect of their online shopping experience, followed closely by an easy checkout process and special discounts.
Customers expect transparency regarding their orders. Offering timely shipping notifications through text messaging enhances customer satisfaction and reduces inquiries about delivery status. Automated alerts help businesses build trust and encourage repeat purchases.
Actionable Insights for Businesses
1. Prioritize Text-Based Communication
With text messages being the go-to choice for Valentine’s Day communication, brands should integrate text marketing to enhance customer engagement. Consumers are more likely to respond positively to businesses that use this channel effectively.
Personalized messages with exclusive discounts or event reminders create a stronger emotional connection with customers, making them feel valued and increasing the likelihood of conversions.
RevText powered Coastal Mobile Tint & PPF with a Valentine’s Day promotion that speaks directly to car enthusiasts. This 15% discount campaign for detailing and tint services was shared through text messaging, ensuring customers received an exclusive, time-sensitive offer. With a clear call-to-action and engaging visuals, this message highlights how businesses can use text marketing to drive bookings and boost sales efficiently.
2. Leverage Text Messaging for Local Shopping
For small businesses, sending personalized promotions, limited-time deals, and reminders via text can increase local sales and strengthen customer relationships.
Since shoppers are actively looking to support local businesses, sending out exclusive offers, early access to deals, or reminders about store hours through text messages can make a significant difference in foot traffic and sales.
3. Optimize for Mobile Purchases
Since nearly half of shoppers prefer buying gifts via smartphone, businesses should ensure their online stores are mobile-friendly. Integrating text messaging for order updates, cart reminders, and easy purchasing links can help reduce drop-offs.
Additionally, offering one-click purchasing options or integrating payment links into text messages can enhance convenience and encourage more impulse buying.
4. Improve Shipping Communication
Clear and timely shipping updates via text can improve customer satisfaction and increase repeat business. Automated text alerts informing customers about order status, estimated delivery times, and shipping changes help build trust.
Businesses can reduce customer service inquiries by proactively communicating any potential shipping delays and providing realistic delivery timelines.
How RevText Can Help Businesses Maximize Engagement
RevText offers businesses a powerful platform to connect with their customers through personalized and efficient text messaging solutions. By incorporating text marketing into their communication strategy, businesses can increase engagement, enhance shopping experiences, and build lasting customer relationships.
From promotional offers to real-time updates, RevText provides integration for businesses to reach their customers at the right time with the right message.
Text marketing isn’t just for Valentine’s Day—it’s a year-round solution for brands looking to stay connected and enhance sales. Start using RevText today to enhance your customer outreach and optimize your Valentine’s Day sales strategy!
